2023 Consumer Trends Index
In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...
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Published: Apr 13, 2023
Published: May 24, 2023
6 Pillars Powering Cross-Channel Personalization
The days of status quo, one-size-fits-all marketing are over.
When it comes to customer engagement, the ability to deliver personalized 1:1 experiences...
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Published: May 24, 2023
MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal
Plan, Write, & Manage a Successful Proposal
If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome...
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Published: Jan 11, 2023
4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity
Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...
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Published: May 16, 2023
Australia & New Zealand Consumer Trends Index 2023
Over the past three years, consumers and marketers across the globe — especially so in Australia and New Zealand — have endured more disruption...
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Published: May 24, 2023
Is Your Martech the BEST or a BUST?
Times are tough, and everyone has to do their part... including your software.
Use this checklist to make sure your martech is innovative, efficient,...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Apr 13, 2023
Relationship Marketing
It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...
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Published: May 26, 2023
The Future of Video:A One-stop Video Cloud Solution for Businesses
Video continues to dominate viewers’ time and attention in the digital age. According to the Digital 2022 October Global Statshot Report, which was...
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Published: May 12, 2023
The marketer’s guide to articulating DAM return on investment
Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...
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Published: Jun 02, 2023
How Top it and Marketing Teams Can Move from Customer Experience to Experience Innovation
Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly...
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Published: Mar 28, 2023
Leadership trends report: Global app development roadmap
Digital leaders need to keep pace as new technologies are adopted across the enterprise, but today most app developers spend too much time maintaining...
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Published: May 16, 2023
Engaging Consumers
Acquire unknown consumers, engage your current customers and expand your knowledge of their wants and needs by collecting zero-party data at scale. With...
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Published: Apr 28, 2023
How to secure your business with the Content Cloud
Hope is NOT a strategy: Secure your business with the Content Cloud.
Seems like every week there's news of another security breach. Ponemon Institute...
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