2023 Consumer Trends Index
In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...
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Published: Apr 13, 2023
Published: Jan 11, 2023
The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth
Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML), the internet of things (IoT) and more —...
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Published: Apr 03, 2023
How to select the right content management system
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your...
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Published: May 12, 2023
Integrate, power up workflows, and create better content
In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new,...
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Published: Mar 20, 2023
Digital Meets Physical: Do Your Customer Experiences Deliver?
Todays’ viewers, fans and subscribers expect the same high-quality, digitally driven experiences and self-service options that they encounter in...
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Published: Apr 28, 2023
How to secure your business with the Content Cloud
Hope is NOT a strategy: Secure your business with the Content Cloud.
Seems like every week there's news of another security breach. Ponemon Institute...
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Published: May 26, 2023
Video Marketing Trends to Watch in 2023
As the saying goes, “a picture is worth a thousand words”. In the modern world of marketing, videos have become one of, if not, the most effective...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: May 16, 2023
The Complete Guide to Zero-Party Data in 2023
This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...
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Published: Apr 13, 2023
Relationship Marketing
It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...
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Published: Jan 11, 2023
4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity
Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...
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Published: Apr 28, 2023
How to secure your business with the Content Cloud
Seems like every week there's news of another security breach. Ponemon Institute has found that the typical data breach costs an average of $3.9 million,...
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Published: May 16, 2023
Australia & New Zealand Consumer Trends Index 2023
Over the past three years, consumers and marketers across the globe — especially so in Australia and New Zealand — have endured more disruption...
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Published: Apr 13, 2023
Gamifying the Shopping Experience
There’s so much going on in retail at the moment: online, mobile, CX, metaverse, NFTs – the list goes on. Something that consistently appears...
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