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Latest resources from Persado
Forget Cookies: Drive powerful personalization by activating first-party data
Apple’s newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web,...
CMO’s Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer’s needs and wants and...
How Michaels Transformed Its Personalization Strategy: Unlocking Greater Loyalty & Engagement
Michaels has always understood the value of personalization. But as the craft retailer’s reach has expanded in both the digital and brick-and-mortar...
Winning with Words in Retail: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with...
Winning with Words in Financial Services: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with...
