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Latest resources from Braze
Brilliant Experiences, Channel by Channel
Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships. In this guide, we’ll...
2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement...
Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and...
The Power Of Personalization
Back in the day, brands’ communications to their customers used to consist of a memorable message delivered to as big an audience as possible....
Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there’s been a persistent gap that just hasn’t been filled—namely,...
Connected Engagement: Understanding Today’s Marketing Stacks and Ecosystems
Today’s consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device....
Inspiration Guide: 40+ Customizable Campaigns That Can Help Take Your Customer Engagement Program to the Next Level
Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and...
The Power Of Personalization
Back in the day, brands’ communications to their customers used to consist of a memorable message delivered to as big an audience as possible....
Push Notifications: What They Are, How They Work, and Why They Matter
Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage with customers via mobile devices,...
Modern Customer Retention: What You Need to Know
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding...
