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IDC MarketScape: Worldwide Collaboration and Community Applications 2021 Vendor Assessment

Published by Slack

This study applies the IDC MarketScape methodology to evaluate major global collaborative and community platform vendors. 

As the pandemic drove the increased need for collaborative technologies, three primary categories emerged: team collaborative applications, team collaborative applications with native work management, and enterprise communities — community management platforms that connect within and outside the enterprise. For this document, IDC identified leaders in the team collaborative applications and enterprise community functional markets. In detail: 

  • The collaborative application market has become essential to connect a digital workforce to their colleagues and work, regardless of where they work.
  • Collaborative and community products are connecting both internal workers, and partners and customers.
  • With an intense feature velocity, vendors are distinguishing themselves as unique, while integrating with other products to help drive seamless workflow and improved metrics.
  • Enterprises of every size are centralising work and communications on team collaborative and community platforms.
  •  These platforms, unlike email, keep relevant conversations with meeting assets in one place, saving considerable time while encouraging other voices to be heard, driving better results.

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Related Categories Marketing Technology, Customer Relationship, B2B, Collaboration, Technology, Marketing Technology