When should you use marketing automation?

Published by Zoho

Every business functions with the goal of generating more revenue. More revenue comes from quality customers, who were often the best leads before they converted. It’s a domino effect that starts right when a web visitor shows initial interest in a brand.

Efficient marketers are the ones who harness different visitors’ interests and channelize them in line with a brand’s vision. This ultimately helps them provide the personalized engagement visitors need to become leads and eventually loyal customers.

Marketing automation is a thing of the present. While automation has traditionally been looked at as a means to reduce manual tasks, speed things up, and enable marketers to quickly deliver template messages en masse, most marketers today would beg to differ.

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