Every business functions with the goal of generating more revenue. More revenue comes from quality customers, who were often the best leads before they converted. It’s a domino effect that starts right when a web visitor shows initial interest in a brand.
Efficient marketers are the ones who harness different visitors’ interests and channelize them in line with a brand’s vision. This ultimately helps them provide the personalized engagement visitors need to become leads and eventually loyal customers.
Marketing automation is a thing of the present. While automation has traditionally been looked at as a means to reduce manual tasks, speed things up, and enable marketers to quickly deliver template messages en masse, most marketers today would beg to differ.