How Marketing and Sales Can Align In 2021

Published by ON24

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations of all stripes. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively help sales to convert those leads into paying customers.

This Virtual Selling Playbook is designed to help you on your journey to driving more effective virtual selling results. Created primarily for B2B marketers, this playbook will help you to gain a better understanding of the fundamental principles marketing must have in place to enhance virtual selling operations and contribute to the bottom line.

This playbook will cover: 

  • How marketing can optimise its digital experiences to help drive leads and, more crucially, make effective measurements of its performance.
  • The fundamental principles of how marketers can tie their digital activities to sales success.

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Related Categories Marketing Technology, Marketing Campaigns, Digital Marketing, B2B, Technology, Marketing Technology, Web analytics, Measurement, Marketing Automation, Marketing Automation, Digital Marketing