In a world impacted by economic uncertainty and labor shortages, restaurant marketers have a slight advantage when compared to other industries. Previous recessions have shown that even though people eat out less often and choose less expensive options, consumers continue to allocate disposable income to dining out. Yet like all consumers, diners are deeply concerned about stretching their dollars. As technology plays a larger role in commerce, so too do the issues of data usage, privacy, and creating a value exchange between restaurants and their guests.
The restaurant industry is better positioned than other sectors to survive during a recession. This abridged review of the survey will help restaurant marketers understand what consumers want and how they can do better.